So after the writing, editing, and art are complete there are magical folks that make book sellers and libraries want to carry your books. The Sales team gets your work out there.
Publicity and Marketing get people interested and curious about your book.
I imagine they all work their magic around a cauldron, brewing up the necessary trailers, promos, and swag.
Then they spell the book to make it irresistible.
While I was not able to pin anyone down just yet for an interview (the flying monkeys are working on that for me) I’m using this post as a place holder. Then we’ll learn the truth from an insider.